al schuele's article

I was reading an article by Al Schuele called Building a Successful Company: Goals are Key to Getting Things Done. under the section labelled Defining Success, the article states, "Achieving the plan defines success. Goals are necessary to succeed in every business strategy. Defining them correctly, communicating them clearly and then rewarding their achievement builds confidence and morale in both individuals and organizations - a recipe that will build a successful and healthy company".

I feel this is not the only way to messure success, is it not progress and positive to accomplish sections of goals? i feel like moving in the right direction also builds confidence within a team structure.

What is your take on this statement by Alan Schuele and what do you think is the best way to raise morale inside the workplace?